Toyin Lawani is a Nigerian fashion entrepreneur and creative director, who has successfully built a brand around her fashion label, Tiannah’s Place Empire. She has maintained relevance in the Nigerian fashion industry through a combination of hard work, innovation, and a strong personal brand.
Here are some of the ways Toyin Lawani built her brand and maintained her relevance in the Nigerian fashion industry:
Consistency: Toyin Lawani has been consistent in her fashion designs and has created a recognizable style that defines her brand. She has a range of unique fashion designs that cater to different segments of the market, from high-end couture to casual wear.
Personal Brand: Toyin Lawani has developed a strong personal brand that connects with her target audience. She is known for her bold and confident personality, which is reflected in her brand and designs.
Innovation: To stay relevant in the fashion industry, Lawani has been innovative in her designs and has introduced new fashion trends to the Nigerian market. She is not afraid to take risks and experiment with new styles.
Social Media: She has utilized social media platforms to showcase her brand and connect with her audience. She has a massive following on Instagram, where she posts pictures of her designs, fashion shows, and a behind-the-scenes look at her brand.
Collaborations: Toyin Lawani has collaborated with other brands and designers to expand her reach and attract new audiences. She has worked with international brands like Pepsi, and also collaborated with local brands and designers in Nigeria.
Entrepreneurship: She has built a thriving fashion empire that comprises of several businesses, including a fashion school, salon, and a clothing store. This has enabled her to diversify her income streams and build a sustainable brand.
In conclusion, Toyin Lawani’s success in the Nigerian fashion industry can be attributed to her consistency, innovation, personal brand, and ability to adapt to the changing trends. These qualities have enabled her to remain relevant in the industry and build a successful brand.